The Mela Wedding Summer 2022 Collection fashion show took place on July 21st in the splendid setting of the Conero Golf Club in Sirolo , marking the first edition of the Italian Summer Fashion Show . The exceptional host, Chef Elis Marchetti , hosted and presented the show with great charm .

A select audience was able to witness the fashion show of four splendid models, Sara , Martina , Giorgia and Sarah , who wore garments from the Mela Wedding Summer 2022 Collection , a collection designed and conceived for this unprecedented event.

Who was the parade dedicated to?

The show went from exclusive to completely inclusive, as industry insiders weren't in attendance, as is often the case with traditional fashion week shows . Instead, the event was broadcast live on Instagram and the doors were opened to customers and followers , who were able to see the creations they'd already seen through the brand's social media channels and this website. The aim was to shorten the production chain as much as possible, from producer to consumer, eliminating intermediary costs and minimizing the environmental impact that such events inevitably bring.

An ecological but also social soul

The garments on the catwalk are an expression of Mela Wedding's philosophy, which is particularly attentive to environmental and social issues .

The yarns used are exclusively natural and completely recyclable. A selection of exclusive summer dresses, sarong skirts, caftans, and kimonos in the freshest and most luxurious yarns will frame your most glamorous summer evenings or your ceremonies this splendid summer of 2022.

The entire fashion show is published on the official social channels Instagram and Facebook .

Can I purchase items from the Collection?

The entire collection is a "See now, Buy now" collection, meaning it can be purchased immediately, and will therefore be hosted for the central two weeks of August at the Elis Marchetti Restaurant showroom at the Conero Golf Club . It will be available to wear and purchase by appointment at (WhatsApp) 3934167799, by email at info@melawedding.com , or via direct messages on the official social media channels.

How many people work on preparing a fashion show?

The first dress's appearance on the runway is just the latest phase of months of work, to which numerous professionals contributed. The fashion show was, in every way, a short theatrical performance, an artistic project in which every detail plays a key role in communicating the collection. There are the clothes, of course, but also the music, lighting, and staging, all curated by GigaBeat . The floral arrangement was curated by Linda Bontempi of Il Giardino Segreto in Ancona.

And finally, last but not least, there is the splendid photographic service curated by Paolo Giorgi .